In the surge of digital technology and consumers’ changing behaviors, it is crucial that businesses must catch up in giving the best experiences for their customers. According to a study, the Philippines’ CX market is quickly growing since the SEA region is looking forward to becoming a $1 trillion digital economy by this year, giving remarkable opportunities for businesses in various industries. Businesses must up their CX strategies to foresee how their company is likely to function in the next few years, considering that 52% of customers would switch to a company’s competitor after one bad experience. Compared to other Asian markets, the Philippines has more potential and is becoming widely known as the “new emerging-market middle class” and being a huge part of Asia’s growing consumers.

Customer experience should not just be about customer retention and satisfaction. It’s putting them first while exceeding their expectations. With commendable industry leaders in the field of customer experience, it’s about time to see through the customer’s eyes in transforming the directions of the CX landscape in rockbird media’s first ever Customer Experience Summit Asia 2024.

To secure your participation, register here.

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Payments Consulting Network is a media partner of Customer Experience Summit Asia 2024.